Discover How Paul Marciano Transformed the Fashion Industry

You can never talk about fashion and fail to talk about Paul Marciano and his brothers. Paul Marciano visited Los Angles for a vacation, and he realized that it was the best place to set up his business. Paul Marciano believes that every entrepreneur must be able to see a need in the market and come up with ways of meeting this need. To make their dream come true, Paul Marciano and his brothers shifted from France to LA. This is where they began their company that is operating even today known as GUESS. This page can give you more info. about GUESS.

The growth of this company was tremendous and encouraging, as it made sales worth $6 million within the first year. The great success of GUESS was brought about by the advertising strategies that Paul Marciano put in place. As a result of better marketing and advertising strategies by Paul Marciano, GUESS has been in the top of the fashion industry in America for the last 37 years. This company has brought about a major transformation in the world of fashion. You can read more about the changes below.

GUESS is popular due to the production of classic and unique jeans. The company is known as the first one in the country to make designer jeans. Introduction of denim in the fashion industry in the early 80s was certainly a bold step for GUESS. However, Paul Marciano managed to make denim an attire everyone must have. GUESS managed to become one of the largest jeans wear supplier. The success of this company was brought about by the ability to invent new and better designs. To-date GUESS is still popular for production of beautiful and classy jeans.

Many models that were selected to be the GUESS ad campaigns were never known before. The selection of such models made GUESS popular and also helped the model to be known. Some of the models have managed to become international celebrities thanks to GUESS. Paul Marciano is one of the entrepreneurs who believe in creating platforms for other people. Marciano had the talent to identifying young models with potential and bringing this potential out of them.You can learn more about Paul Marciano here.

There is no doubt that GUESS has managed to attract many different clients who have a good taste for fashion. As a result of competition over the years, Paul Marciano decided to offer the customers a collection of jeans, shoes, accessories, and image. This means that people can meet all their fashion needs under one roof.