The Answers To Why People Buy Expensive Things
This article will educate you to the answers as to why people tend to purchase Luxus-Marken (luxury brands) even though there are cheaper options. This idea may not have popped in your head before but by knowing so, you will be able to make a better purchasing decision.
Researchers have done a lot of studies in order to solve this question. One study is that of a French philosopher named Pierre Bourdieu that indicated Luxus-Marken as a part of our social conditioning. Luxus-Marken are purchased in order to convey to our peers that we have a different class or distinction among them. Find out more about it in this website.
They have meanings to each individual. This is due to the belief that every purchase made has a symbolic meaning for each person. For example, you purchase a luxury item as a gift for your loved one.
Most people believe that the more expensive the item is the more it will last longer. This is for the reason that they are sold at an expensive price because they are made from high-quality materials. For a better explanation, compare a cheap bag from a luxury bag and you will find out that luxury bags tend to be more sturdy.
Luxury brands also tend to be more eye-catching. They are good options for fashion conscious individuals. You will not have to look out for people wearing the same items and avoid them.
The researchers Hudders and Pandelaere claimed that women tend to purchase luxury brands to boost their confidence and status. Another thing that was discovered from their study was the fact that women purchase luxury brands in order for their man not to get stolen. This website will tell you more about it.
Luxury brands serve as our accomplishments. They serve as a trophy to those numerous hours of work we do. Majority of us are able to do this because luxury brands are made more accessible on the internet. Provided that you have the right amount of money, you are able to treat yourself to that luxurious item youve been eyeing for months already.
You will be ensured that what you will be purchasing is not a fake and is safe for you. An example of this is a lipstick from a well-known company. You will be ensured that it was made from non-hazardous chemicals or materials. This is due to the fact that luxury brands make sure that they perfect the item before releasing it to the market. Cheaper brands will not assure you this.
Lastly, depending on your culture or background you may have a different reason as to why you purchase a luxury brand. One study indicated that Germans and Italians purchase luxury brands since they value quality standards over prestige. While Americans claim it to be a self-fulfillment.